CapitaLand unveiled a whimsical wonderland this vacation season with larger-than-life installations spanning 16 CapitaLand malls throughout the island. The extravaganza, in partnership with POP MART, guarantees an immersive journey into the enchanting world of Disney-themed toys, projections, and unique promotions.
Beginning on 15 November, iconic Disney characters got here alive by three fascinating collection of POP MART blind containers: the Disney Traditional Fairy Tales Sequence, Disney a centesimal Anniversary Mickey Ever-Curious Journey Sequence, and Disney Princess Fairy Story Friendship Sequence. These collection shall be showcased by fascinating installations, marking the start of festive cheer lasting till 31 December.
“Creating distinctive retail-tainment ideas that depart lasting recollections with our customers is a core tenet of our asset working capabilities. This 12 months’s festive season welcomes the most important vacation extravaganza in Asia throughout our retail and workspace community, mixing the worlds of POP MART and Disney for an enchanted, immersive expertise.” Shared Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia) at CapitaLand Funding.
The President of POP MART Worldwide, Justin Moon, shared pleasure about this 12 months’s collaboration, highlighting the infusion of distinctive designs into traditional Disney-themed characters throughout three best-selling collection, providing new launches and collectibles for followers.
Enchanting Installations and Festive Delights
Guests can enjoy 3D shows themed after POP MART’s reinterpretations of beloved Disney characters.
From a futuristic Robotic Mickey at Aperia Mall to a regal Prince Mickey at Bedok Mall, every mall will function its distinctive interpretation. Different points of interest embrace Woodcut Mickey at Tampines Mall, Popcorn Mickey at Sengkang Grand Mall, Balloon Mickey at SingPost Centre, and Muppet Mickey at Junction 8.
Consumers will encounter varied Disney princesses like Mulan and Jasmine at IMM, Cinderella at Lot One, Snow White at Bukit Panjang Plaza, and Belle and Beast at Westgate. Furthermore, the installations encourage interplay, inviting guests to snap pictures and stand an opportunity to win eCapitaVouchers.
Enchanted Specific and Rewards
The Enchanted Specific, a 360° multi-sensory animation practice, will journey by Raffles Metropolis Singapore and Plaza Singapura. The primary 10,000 guests will obtain Golden Tickets, providing unique perks and an opportunity to win 1 million STAR$® ($1,000 eCapitaVoucher).
Furthermore, a particular festive POP-Up retailer at Tampines Mall from 22 November 2022 to 13 February 2024, will provide an prolonged alternative for collectors and lovers.
CapitaStar’s Enchanted Journey
CapitaLand introduces an attractive in-app sport by CapitaStar, providing customers the prospect to win 1 million STAR$ by accumulating stamps themed after the POP MART Disney collectible figurines. Further rewards await those that spend between $60 and $180 inside taking part CapitaLand malls.
Festivities into the New Yr
The celebration doesn’t halt with the vacations. CapitaLand guarantees extra delights into the Lunar New Yr, with pop-up areas and installations persevering with the Disney-themed spectacle.
For extra particulars on rewards and activations, go to CapitaLand’s festive marketing campaign web site.
Key Highlights:
- Bigger-than-life POP MART installations at 16 CapitaLand malls from 15 November to 31 December 2023.
- Probability to win 1 million STAR$® for the primary 10,000 guests on the Enchanted Specific at Raffles Metropolis and Plaza Singapura.
- Festive POP-Up retailer at Tampines Mall from 22 November 2023, to 13 February 2024.
- Gather stamps with CapitaStar for an opportunity to win 1 million STAR$ and redeem eCapitaVouchers.
